Privacy Policy

Shirley Aquatics ("we", "our", "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website, shop with us in-store or online, or otherwise interact with us.

1. Information We Collect

We may collect and process the following types of information:

Personal details such as your name, email address, phone number, and postal address.

Payment information (processed securely via third-party payment providers – we do not store card details).

Account information if you create an online account with us.

Order details including products purchased, delivery address, and transaction history.

Technical information such as your IP address, browser type, and how you use our website (via cookies and analytics).

2. How We Use Your Information

We use your information to:

Process and fulfil your orders.

Provide customer service and respond to enquiries.

Improve our website, products, and services.

Send updates, promotions, or newsletters (only if you have opted in).

Meet legal, tax, and accounting obligations.

3. Legal Basis for Processing

We process your personal data under the following lawful bases:

Contract – to provide the goods and services you request.

Consent – where you have opted in to receive marketing.

Legitimate interests – such as improving services and preventing fraud.

Legal obligations – to comply with UK law.

4. Sharing Your Information

We do not sell your personal information. We may share it with:

Delivery companies to ship your orders.

Payment providers to process payments securely.

Service providers (such as website hosting, IT support, or analytics).

Regulatory authorities if required by law.

5. Data Security

We take appropriate technical and organisational measures to protect your data against loss, misuse, or unauthorised access.

6. Retention of Data

We will keep your personal information only for as long as necessary to fulfil the purposes we collected it for, including for legal and accounting requirements.

7. Your Rights

Under UK GDPR, you have the right to:

Access the personal data we hold about you.

Request correction of inaccurate data.

Request deletion of your data (where legally permissible).

Object to processing or restrict how we use your data.

Withdraw consent for marketing at any time.

Data portability (request a copy of your data in a usable format).

To exercise any of these rights, please contact us (see Section 10).

8. Cookies

Our website uses cookies to improve user experience and analyse website traffic. You can control or disable cookies through your browser settings. For more details, see our Cookie Policy.

9. Marketing

If you opt in, we may send you promotional emails about products, services, or special offers. You can unsubscribe at any time by clicking the “unsubscribe” link in emails or contacting us directly.

10. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact us:

Shirley Aquatics
Becketts Farm, Alcester Road, Wythall, Bromsgrove, B47 6AJ

11. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in law or business practices. Please check this page periodically for updates.