Privacy Policy

This Privacy Policy sets out the data processing practices carried out through the use of the Internet and the World Wide Web by Shirley Aquatics (1984) Ltd. If you have any requests concerning your personal information or any queries with regard to these practices please contact us at [email protected], alternatively you can telephone us on 0121 744 1300.

Information collected
We collect personal information from visitors to (‘the Site’) through the use of online forms and every time you email us your details. We collect additional information automatically about your visit to our website.

Use of personal information
We process personal information collected via the Site for the purposes of:

• Providing and personalising our services
• Dealing with your enquiries and requests
• Providing you with information about products and services we o er

You may opt in by sending us an email at [email protected], calling us on 0121 744 1300 or writing to us at the following address:

Shirley Aquatics

Becketts Farm

Alcester Road


West Midlands

B47 6AJ

We may also use and disclose information in aggregate (so that no individuals are identi ed) for marketing and strategic development purposes.

Use of cookies
A cookie is a small piece of information sent by a web server to a web browser, which enables the server to collect information from the browser. Find out more about the use of cookies on
We use ‘cookies’ to identi you when you visit this website and to keep track of your browsing patterns and build up a demographic pro le. Our use of cookies also allows registered users to be presented with a personalised version of the site and have access to information about their account. Google Analytics may use the Double Click cookie when collecting data.

We will disclose personal information to other companies within our group of companies, successors in title to our business and suppliers we engage to process data on our behalf.

Other websites
The Site may contain links to other websites which are outside of our control and are not covered by this Privacy Policy. If you access other sites using the links provided, the operators of these sites may collect information from you which will be used by them in accordance with their privacy policy, which may differ from ours.

Access rights
You have a right to access the personal data held about you. To obtain a copy of the personal information we hold about you, please write to us, enclosing a cheque for £10 (the maximum statutory fee), at:
Shirley Aquatics Becketts Farm, Alcester Road, Wythall, West Midlands, B47 6AJ.

Internet-based transfers
Given that the Internet is a global environment, using the Internet to collect and process personal data necessarily involves the transmission of data on an international basis. Therefore, by browsing this website and communicating electronically with us, you acknowledge and agree to our processing of personal data in this way.